Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Emily Hall, Founder of Good Beginnings Wellness Limited, located in Auckland, New Zealand.

What's your business, and who are your customers?

I coach families experiencing pediatric feeding disorders or other developmental issues in childhood. My clients are usually Mothers who want to support their children beyond what Western Medicine has to offer. My clients have often exhausted more traditional treatment. My feeding clients generally have been unsuccessful with feeding therapy and are looking for a different approach for problem eating, unsafe swallowing, or NG or G-tube weaning. I work with families around the world.

Tell us about yourself

My background is in Occupational Therapy and Acupuncture. I studied Acupuncture because I was discouraged by the limitations of Occupational Therapy, especially for children. I have worked with special needs individuals across the lifespan, but in 2017 feeding issues became the focus of my work. Helping children learn to eat is so rewarding. The pandemic forced me into a telehealth model, but I learned to really appreciate it. I love coaching parents, who often feel helpless in the medical system, to help their own children become independent oral feeders.

What's your biggest accomplishment as a business owner?

I have moved to a mainly telehealth model. This allows me freedom of location, reduces my overhead, and allows me to work with people the world over who might otherwise not find the help they need.

What's one of the hardest things that come with being a business owner?

Business Administration is the hardest part of business for me. I am a clinician first. I love working with families, but I am less interested in reports, numbers, and spreadsheets.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Keep start-up costs low.
  2. Do what you love; it will keep you motivated when times are harder.
  3. Network. Who you know can make or break your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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