Hey, I'm Kallie Klug and I run Kallie Klug Yoga from Orange County, California.
Tell us all about your business...
I'm a yoga teacher and reiki practitioner. I use modalities of reiki, yoga, and meditation to help people heal from chronic pain, feel better in their bodies, release mental blocks and limiting beliefs and overall raise their quality of life.
What's your background and motivation to get into the solopreneur life?
I first found yoga because I suffered from anxiety, depression, and chronic back pain. Yoga significantly helped my mental health and nowadays it keeps me sane and helps reduce my chronic pain to where it is very minimal or nonexistent.
I love working with others to help them get through difficult moments in their lives using techniques from yoga and meditation to help them cope. My favorite thing is when someone experiences less chronic pain and therefore more freedom. The craziest testimonial I have is a client of mine- his doctor reduced his blood pressure medication after we worked together on breathwork to reduce his bp.
As a business owner, what does success ultimately mean to you?
Success to me means being financially free, being able to choose what I do and who I work with, and not having to ask people for time off. It means that my work enhances my life and doesn't detract from my quality of life.
What's one of the hardest things that comes with being a business owner?
Not overworking myself until I'm burnt out. Setting boundaries around when I'm able to work/be "on".
What are the top 3 tips you'd give to anyone looking to start, run or grow a business today?
- Seek to solve a problem that actually exists. Ask yourself what problem you're trying to solve.
- Don't give up. Be consistent. Even if you don't see results right away, keep going. It takes time.
- Don't burn yourself out. This is a lesson I learn over and over again. You can't pour from an empty cup. Take care of yourself first and your business second.
If there was one thing you could do repeatedly to help grow your business, what would it be?
Offer people value for free. That way they know you have something that is worth paying for. For example, offer people great tips on instagram or your email list. Answer FAQs and let people in on insider secrets for free. That way you'll build trust and a relationship. They'll wonder, "damn if I'm getting all this info for free from her, then her paid programs must have a TON of value."
What are some of the things you put in place to maintain a healthy work/life balance and to keep it all together?
I'm definitely working on this as I'm still a full-time student so sometimes it is just too much. Making time to be social and work out. For me lifting weights and going to a yoga class keeps me sane. I start to lose it when I don't do that consistently. I notice a difference.
Who are some of your favorite entrepreneurs and best business resources/books?
I think Elon Musk is amazing because he goes so above and beyond just adding value to his products- he actually innovates like crazy.
A lot of entrepreneurs inspire me. Particularly those in the yoga/wellness world. I think Joe Rogan is also an amazing example of someone who doesn't follow the traditional rules, but really resonates with people.
My list of must-read books for an entrepreneur would be: "The Lean Start-Up" by Eric Ries, "What I Wish I Knew When I Was 20" by Tina Seelig, and "The Culture Code" by Clotaire Rapaille. The last one especially if you do any kind of marketing internationally
Is there anything else you'd like to share?
I didn't ever think I could run my own business. I think a lot of people can do this, but their limiting beliefs get in the way. It took me about a year to break down my limiting beliefs about work, money, and myself to get where I am today.
Where can people find you online?
You can find my website here, and I'm on Instagram @kallieklugyoga.
If you like what you've read here and have your own #GoSoloStories that you'd like to share then email bethany@subkit.com, we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
