Interested in starting your own entrepreneurial journey in health & fitness, but not sure what to expect? Then read up on our interview with Rick Mayo of Alloy Personal Training Fitness.

What's your business and who are your customers?

The Alloy’ Personal Training Fitness Franchise has customized personal training programs that were created in 1992. The programs are based on a straightforward philosophy: people who get personalized coaching get better results.

Today, Alloy personal training programs are among the most effective personal training and fitness assessment programs in the world for helping people who want to look and feel their absolute best.

Tell us about yourself

Since 1992, I have been operating a personal training business. Along with my trusted team, we have established a proven highly effective fitness platform and business management solutions that have delivered real results and served millions of members in thousands of fitness facilities throughout the world.

In 2019, we were beyond honoured to be awarded the 'AFS Fitness Business of the Year'. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients, and leadership in their community.

What's your biggest accomplishment as a business owner?

Building a great team and our reputation in the industry by providing quality service and getting real results.

What's one of the hardest things that comes with being a business owner?

There are many adversities but one of the most important things I think we should have is trust.

After an unequaled year of loss, challenges, and uncertainty, the recent Edelman Trust Barometer Report concluded that 2020 was a year of “an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world.”

We view building trust with our customers and growing franchise community as one of the main keys to success. We are true believers in trust as a strategy (“TAAS”).

What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?

The name 'Alloy' was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting. Keep your standards high, develop your team and stay focused on being the best at what you do.

What are some of the things you put in place to maintain a healthy work/life balance?

Lifting heavy things, riding motorcycles, and traveling the world. My bucket list is to ride a motorcycle on every continent. Only a few left to go!

Who are some of your favorite entrepreneurs and why?

1. Bryan O'Rourke- Bryan is a super savvy futurist that makes calculated, data-driven decisions. This takes extreme patience and discipline. I admire his thought process and critical thinking. These traits have allowed him to thrive in many verticals and industries, which is very unique.

2. Elon Musk- Musk appears to be focused on the process and the end game more than the trappings of financial success. His Twitter response to temporarily becoming the wealthiest man in the world illustrates this perfectly, "How strange> Well, back to work...." Also, he brings value to all departments in his company. Very few CEOs can attend meetings on marketing, shareholder value, and engineering and bring value to each department.

3. Richard Branson- he has managed to keep his "gunslinger" mentality while operating in some of the most regulated industries in the world (airline). It takes a great leader to construct successful businesses in verticals as opposite as entertainment and airlines.

4. Sara Blakley- Sara paid her dues and built resolve/resilience by selling fax machines. Hearing "no" and failure can be the best teacher of all. She has also parlayed her success into several charitable causes, which is also our DNA at Alloy.

Some of my favorite Business Resources are:

Bryan K. O'Rourke has the FitTech Podcast

The E-Myth Revisited by Michael Gerber

The Road Less Stupid by Keith Cunningham

Anything from Dan and Chip Heath

And of course the Alloy Personal Training Business Podcast

Where can people find you and your business?

If you like what you've read here and have your own story as a solopreneur that you'd like to share then email, we'd love to feature your journey on these pages.

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