Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Robyn Snow, owner of Glow Yoga Kids Ltd., located in Edmonton, AB, Canada.
What's your business, and who are your customers?
We are a yoga and creative movement company for the young at heart! Our main belief is that each and every child has within them a beautifully distinctive inner light. Through our unique Rainbow-style yoga classes and programs, we encourage our students to let their light shine. We offer weekly classes (both in-person and online), daycare & school programs, yoga birthday parties, team-building yoga, yoga camps, and yoga for festivals and special events. Our classes are dynamic, fun, engaging explorations of yoga in which students are given the opportunity to imagine and experiment.
Tell us about yourself
I dedicated myself to the practice, study, and teaching of yoga since 2007 upon realizing how amazing it was while in high school. Originally trained in hatha yoga, I have since expanded my education into yoga for all ages, from fertility to senior's yoga, but I especially love teaching young children. I have been working with Glow Yoga Kids since 2016 and still cannot believe that my "job" is spreading joy and connection to youngsters through yoga, my passion. I am also a third-level Reiki practitioner, which I utilize to encourage connection and healing to people of all ages. I am an advocate for the community, volunteering with the BGCBIGS program, as well as fundraising for various causes. I aim to make the world a better place by spreading light and love everywhere she goes.
What's your biggest accomplishment as a business owner?
Making it through the pandemic. I took over the business in January of 2020, and a few short months later, COVID-19 reared its ugly head. I'm proud to say that despite the challenges, we have made it through the other side. I owe it to my determination and my support system.
What's one of the hardest things that come with being a business owner?
The ebbs and flows. Of course, when the business is doing well, and things are coming easily, it's great, but when you have lulls, at least for me, it's hard to take the rest. You can't help but think that it's all your fault that the business isn't busy all the time. I feel like the society we live in is very focused on productivity and results, so accepting that the business is going to have natural ebbs and flows can be tricky to overcome.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Think about overhead cost- when people start a business, they often don't take into account all the overhead costs that will make it challenging to make money in the first few years. Find something with low to no overhead cost to soften the blow. Over time, you can always expand.
- Don't underestimate word of mouth. Yes, it's great to have a strong social media presence and be #1 on Google, but words spread fast. If you have an amazing product/ service, people will talk about it, and that's where you will get most of your business from.
- Backlinks! Get other trusted sources to share your website link on their websites. This creates backlinks and moves you higher up the Google train. Most people don't look past the first page of Google so using backlinks to boost your site's credibility is a HUGE must.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.