Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Jonette Williams, Owner of Glorieux WaFulz LLC, located in Columbus, OH, USA.
What's your business, and who are your customers?
Glorieux WaFulz LLC is a mobile designer waffle social enterprise that sells both savory and sweet waffles. These waffles will allow the foodies on the go to enjoy comfort food any time of the day in a convenient waffle… To be satisfied by the savory option (a meal in itself) and the sweet option as a delectable dessert.
Tell us about yourself
Food has always been an essential part of my life, but for me, it was a deeper connection to my Gullah Geechee heritage. I spent most of my time in the kitchen with my mother, and when she was on her deathbed, I promised her that I would eventually open a food truck; when I made that promise, she looked at me with determination and said, "When'? That shook me, and my only response was soon. Two days later, she was gone, and though I have had my ups and downs, that promise to her is one I will keep!
What's your biggest accomplishment as a business owner?
I have to say that my most significant accomplishment is my customers. Though I am not fully operational yet, I have gained a following of people that genuinely enjoy my products, and that is everything! Knowing that I can share a gift given to me by God and my ancestors is a great accomplishment.
What's one of the hardest things that comes with being a business owner?
People often start a business because they are passionate about whatever they do. This reigns true for me; however, as a wife, mother, grandmother, and sister, I have a passion for my family as well, but often my business baby distracts and takes me away from those critical roles.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- I'd say that you need to surround yourself with like-minded, well.
- I'd say that you want to have real-life training in whatever craft you do. School is excellent, but nothing beats hands-on experience.
- NEVER be afraid of the word NO, because it comes a lot, and if you don't believe in yourself, no one else will.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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