Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Yashira Hiraldo, Founder of Glamrūm, located in Chicago, IL, USA.
What's your business, and who are your customers?
My business is Glamrūm. We provide aesthetic services specializing in eyebrows, eyelashes, and waxing. My customers are mostly young professional women that want to look good with little effort. We help them minimize their daily beauty routine by taking care of it for them.
Tell us about yourself
I have always had a passion for beauty and fashion. From a very young age, I was doing my cousins' and aunties' hair, nails, makeup, etc. I loved to look good and make others look good too. As I was working in a pretty recognized and big beauty salon back at home (Puerto Rico) and attending college for business, I saw how profitable this industry was. I say, why not combine what I'm studying with my art? Yes, because we are beauty artists, this is art! And here I am doing what I love! What really motivates me to do what I do is the satisfaction of my clients. Making them feel more beautiful, helping with their self-esteem and the relationships/friendships that are born in my chair as I serve them. Also, the freedom this industry brings me. It is amazing to wake up every morning and do what you love.
What's your biggest accomplishment as a business owner?
While I'm so grateful for how fast and consistent my business has scaled, I'm still not feeling accomplished, and that's what makes me go harder every day. If I were to mention something, I would say being able to train my staff so I don't have to be at the studio every day and things run smoothly. Being able to set up a system where I can still have time for my daughter and my family while having an operating business.
What's one of the hardest things that come with being a business owner?
The imposter syndrome. Sometimes things don't go as planned, and you start thinking if this is really your calling or if you should give up. The lack of rest, especially in a small business where you wear so many hats, you are the accountant, marketer, manager, and you have to be behind the chair. Sometimes it gets hard to manage.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't be scared; just do it! Focus on you, mind your business, literally! Forget what everyone else is doing or how many people already do this if this is what you want to pursue.
- Never stop practicing; no matter how many beauty certificates you have, practicing is what will make you the best.
- Have DISCIPLINE! Discipline trumps talent all the time. Never think you are too good. Remain hum le and always, always be courteous with your clients. Develop a relationship with them. You get more business based on your relationship with your client than your services.
Is there anything else you'd like to share?
When owning a business, treat your staff fairly. Make them part of the business, not just employees, and make them make money! I assure you a happy work environment and a pocket full every week will motivate your staff to treat and guard your business as if it belongs to them.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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