Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Gilberto Herrera, CEO of Gilberto Herrera Enterprises, located in Birmingham, AL, USA.
What's your business, and who are your customers?
My business is a consulting firm focused on elevating the financial intelligence of business owners through direct branding and marketing.
Tell us about yourself
I worked for the largest private marketing company in the US, and after leaving, the companies I serviced still wanted to work with me, so I had to figure out how to service them on my own.
What's your biggest accomplishment as a business owner?
I have been able to successfully coach and consult over 2,000 individuals and help them increase their income through their business by 20% on average.
What's one of the hardest things that come with being a business owner?
Wanting to service everyone initially when you can't. You have to narrow down your focus and help the specific audience that will benefit from your offering.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Books on how to build a brand, become great at sales, and master at marketing. My book combines all three. I would also give them a landing page thoroughly explaining their offer and a marketing budget to run traffic to their landing page.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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