Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kevin McKinney, Owner, and CEO of Genesis Medical Weight Loss, located in Huntingdon, PA, USA.
What's your business, and who are your customers?
Genesis is a Medical Weight Loss Practice. We take pride in improving the general health and well-being of patients all throughout Pennsylvania. In particular, those that struggle with weight, hormone, and nutritional issues.
Tell us about yourself
Many individuals struggle with weight loss and oftentimes hear that they should just work out more and eat less, with little attention paid to the details. I have worked for 20 +/- years in addiction medicine which has a lot to do with one's psyche. Weight Loss & wellness is not far of a stretch. I am motivated by seeing a significant improvement in our patient's overall health and well-being. We typically see our patients on a weekly basis, so we don't necessarily notice their weight loss as their first sign of improvement. We tend typically to notice a little more swagger in their step, a little brighter smile, decreased depression, and improved confidence. This, to be completely honest, is what drives me. We tend to feed off one another.
What's your biggest accomplishment as a business owner?
Not so much as a single accomplishment but the day-to-day struggles. Each day has its own challenges, and overcoming these is what we live for. Patient care always comes first. There is a lot of time spent refining and fine-tuning a program for each patient. However, seeing the awesome achievements that these individuals are capable of is accomplishment enough. It's not about us.
What's one of the hardest things that come with being a business owner?
Wearing the many hats that are required of opening a practice. From accountant to a marketer, to fitness specialist, to nutritional consultant, to medical provider, there is certainly a lot to do. It has been an awesome experience so far, no doubt.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Keep expenses low.
- Never let anyone outwork you.
- Patient ALWAYS comes first!
Is there anything else you'd like to share?
We stand by the motto that "The Transformation Begins Here!" We are honored that you have chosen us! We do not believe in cookie-cutter weight loss, nutrition, or fitness plans. Every aspect of this program is tailored to your specific needs. We are real people wanting to give you the real results that you need! We are sincerely passionate about what we do and truly care about our patients. We don't try to cram everyone into the same old tired diet plan! Everyone knows that never works. We use a four-pillar approach to get lasting results that you can be proud of. We understand that you have goals in mind and can't wait to hear all about them. We are licensed medical professionals, certified in weight loss with real tools to help you get where you want to be. It's not easy, but we are here to support you every step of the way! We also understand that times are tough, and we do everything we can to make Genesis the most affordable, beneficial program possible to get you where you need to be!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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