Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Dr. Anthony Bean, Ph.D., CEO of Geek Therapeutics, located in Fort Worth, TX, USA.

What's your business, and who are your customers?

We offer evidence-based certifications to clinicians, social workers, professionals, parents, teachers, and students on how to use Geek Therapy to unlock the best version of your clients and ourselves. We bridge the gap between geeks and therapists to create practical and innovative therapy sessions that anyone can implement in their practice.

Our Mission:

To provide quality continuing education to licensed providers, professionals, and companies who want to become culturally aware and competent in geek culture through ethics, research, and evidence-based practices. Geek Therapeutics aims to remove barriers to therapeutic, mental health, and community services across the world. Geek Therapeutics' ultimate objective is to reduce individual psychological turmoil and empower the communities we serve and represent.

Tell us about yourself

My name is Dr. Anthony Bean, and I am a Licensed Clinical Depth Psychologist, video game researcher, the Executive Director at The Telos Project, and the Executive Director of Geek Therapeutics, the leading agency in continued education with a dynamic focus on geek culture including evidence-based practices and treatments in Geek Therapy and culture. I have been consulted as an expert for CNN, Inverse, Polygon, and internationally for Gehirn & Geist while also appearing on Radio, Podcasts and being a sought-after Keynote Speaker and conference speaker in the United States, Canada, and Russia. I hold a Doctorate in Philosophy in Clinical Depth Psychology from Pacifica Graduate Institute and specialize in the therapeutic implications of video games and gaming, working with children and adolescents, and the use of video game character identification as a therapeutic technique. I have also authored multiple academic articles, book chapters, and the six books Working with Video Gamers and Games in Therapy: A Clinician's Guide (Routledge, 2018), The Psychology of Zelda: Linking Our World to the Legend of Zelda Series (Ben Bella, 2019), The Psychology of Final Fantasy: Surpassing the Limit Break (2020, Leyline Publishing), Integrating Geek Culture Into Therapeutic Practice: The Clinician's Guide to Geek Therapy (Leyline Publishing, 2020), The Psychology of Pokémon: The Power to Catch 'Em All (Leyline Publishing, 2022), and Checkpoints and Autosaves: Parenting Geeks to Thrive in the Age of Geekdom (Leyline Publishing, 2022).

What's your biggest accomplishment as a business owner?

To be able to work with such amazing people. My team is absolutely the best, and it couldn't be done without them. The community we have created of therapists who really have a great inclination of being able to give each other thoughtful and helpful feedback is really quite inspiring. We all have come from different parts of the world, but we have honed in on our mission to educate the world about Geek Therapy through standardized and applicable accredited training.

What's one of the hardest things that come with being a business owner?

By far, trying to do everything at once. You can do everything; you just have to do it in stages. Most people forget that they are only one person and the team they have behind them does a lot of the heavy lifting as well. Choose five things you want to do and then replace them with additional actionable items as you complete one over the other.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Take it step by step. Think through your plan and try to get rid of any unknown factors by making them known. It is a marathon, not a sprint.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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