Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Maryline Lambelin, Owner of Gautier Studio, located in Montréal, QC, Canada.
What's your business, and who are your customers?
I create unique handmade rugs and wall hangings using the tufting technique. My primary focus is on creating one-of-a-kind, visually striking pieces that can be used to enhance the aesthetic of any space. My customers range from art enthusiasts and interior designers looking for bespoke pieces to elevate their spaces to individuals who appreciate handmade, high-quality textiles.
Tell us about yourself
I have always been passionate about art and design. I was particularly drawn to the world of textiles due to their tactile nature and the countless possibilities they offer in terms of patterns, colors, and textures. When I first discovered the tufting technique, I was immediately captivated by its versatility and the unique creations it enabled me to produce. What initially started as a personal hobby quickly evolved into a full-fledged business as I saw a demand for custom, high-quality rugs, and wall hangings. Gautier Studio was born out of my desire to share my passion for textiles and tufting with a wider audience and offer unique, handcrafted pieces that can make a statement in any space.
What motivates me each day is the opportunity to bring my creative visions to life and to inspire others with my work. I feel a great sense of satisfaction when I see the joy and appreciation that my creations bring to my customers. Additionally, I am driven by the desire to continuously improve my craft, explore new ideas, and push the boundaries of what can be achieved with the tufting technique.
What's your biggest accomplishment as a business owner?
My greatest achievement will be to create an exclusive collection for Simons. It is a wonderful acknowledgment to be welcomed among the 250 Canadian artists. The theme will be Architecture, and I am very eager to introduce you to my collection, which will consist of 6 rugs and 3 wall hangings in a limited series.
What's one of the hardest things that comes with being a business owner?
The most challenging part is doing everything. Administration, social media, website management, communication with clients... you need to be very well organized to leave time for the creative process.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Develop a clear vision and plan: Before starting your business, it's essential to have a clear understanding of your goals, target market, and unique selling proposition. Create a well-thought-out business plan that outlines your strategy, financial projections, and marketing efforts. This plan will not only serve as a roadmap for your business but will also help you stay focused and on track as you grow.
- Invest in your online presence: In today's digital age, having a strong online presence is crucial for attracting and engaging customers. Invest in a professional, user-friendly website, and be active on social media platforms relevant to your target audience. Regularly update your online channels with engaging content that showcases your products, services, and expertise while also providing value to your audience.
- Adapt and be resilient: Running a business comes with many challenges and uncertainties. Be prepared to adapt to changing market conditions, customer needs, and industry trends. Stay open to feedback, learn from your mistakes, and continuously refine your products, services, and strategies. Cultivate resilience and a growth mindset, as these qualities will help you navigate obstacles and seize opportunities for long-term success.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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