Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Alex Goldberg, Co-founder of Garden Acupuncture, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

Our company is a mom/pop 15-year-old business located in Park Slope, Brooklyn, NY. Our work is centered on Traditional Chinese Medicine (TCM), where we use acupuncture, Chinese Herbal Medicine, Nutritional Counseling & Monitoring, and Ozone Ovarian Rejuvenation to focus on women's health. We have been taking care of our community, focusing on all health concerns from headaches, dizziness, pain, and gastrointestinal health concerns. But our passion, extensive study, and practice is focused on reproductive care. We have been helping Brooklyn (and beyond) grow their families with the use of Chinese Medicine. At this point, we have helped more than 1,000 babies be born!

Tell us about yourself

My wife and I founded our company. We met while we were earning our master's degree in Acupuncture. We knew we would want to come together to open our practice one day, but we thought we should continue our studies separately to be able to learn more and eventually offer more knowledge to our patients. We knew with this vast base of knowledge, our practice would flourish, and we would be able to take care of our community. We started this practice because we wanted to show and teach our community that if they find the right practitioner, Traditional Chinese Medicine can help with almost all of their health concerns. We wanted to communicate our love for this medicine to our patients.

What's your biggest accomplishment as a business owner?

Helping grow families - It is our main passion! To help someone achieve their life goal of growing their family, especially after they have spent years sometimes working with IVF doctors, is something that never gets old and reignites a passion for continuing our work.

What's one of the hardest things that come with being a business owner?

There are so many things that are hard with being a business owner, but none of them matter. I can complain about the lack of work/life balance, but that is my choice as I own the business. I can complain about the all-encompassing requirement of keeping up with changes in the health care field: insurance, COVID laws, employment laws, etc. But honestly, none of it really matters. When you go into business for yourself, you realize quickly that it is on you - and I love that. I never cared for all the "regular jobs" I took as a younger person. Entrepreneurship is either in you or not, and I am all in on this ride!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

There are three main things to look at, IMHO, if you are interested in working for yourself:

  1. Go speak to people that just started.
  2. Go speak to people in the middle of their careers.
  3. Go speak to people at the end of their careers.

If the message is on point for you, you are on the right track. If the message is muddy, perhaps take a step back and look from a higher vantage point. Is there a bottleneck in your industry that has not changed in 10, 20, or 50 years that you can innovate? Fix it! That might be your in.

Is there anything else you'd like to share?

Come visit us if you are in Brooklyn.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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