Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Gabriel Bynum, Creator of Gabby FruFru, located in Baton Rouge, LA, USA.
What's your business, and who are your customers?
I own a creative studio specializing in uniquely handcrafted accessories. My customers are those who have not disconnected or have been reunited with their inner child. My customer loves to have fun and doesn't take themselves too seriously. We are here for the light-hearted and brightly spirited.
Tell us about yourself
I got started years ago with my first headband. I loved it so much and was so proud of myself that I posted it on Facebook. My friends started to ask to purchase one for themselves. I started posting more creations and got more requests to buy. I'm motivated by the feeling I get from creating something beautiful. It's when I feel most like myself. I believe I have a gift, and I thank God for creating me the way I am.
What's your biggest accomplishment as a business owner?
In the past year, I've become more active in the creative arts community in my city. I sell my products at markets and get to meet my customers face-to-face. It was a daunting task at first. I had concerns about not having enough inventory and feared people wouldn't think my products were worth their money. I was so pleasantly surprised by the love and support. I was also proud of myself for being a little braver than I thought I was.
What's one of the hardest things that come with being a business owner?
One of the toughest things for me has been pricing my items appropriately. When you are a creative artist that works with several mediums, the cost of materials can get muddled. In addition to material costs, you need to pay yourself properly. I put my heart into every piece I create. I've found it challenging to translate that into an actual price. I'm getting better at it, though.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Firstly, be brave. Courage to be you and show up as yourself will take you a long way to creating and connecting with others. Secondly, you need to watch the money. Watch where the money is drawn from and where it returns. When you start to lose track of money, you lose track of your profit. That's the only way you know if your business model is working. Lastly, remain calm. It's going to get hectic. Things will slow down. Things will speed up. Have healthy ways to cope with stress and a support group that speaks your language. Build community.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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