Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Andrew Foreman-Kaye, CEO of Fusion Nutra, located in Atlanta, GA, USA.
What's your business, and who are your customers?
At Fusion, we create nutritional solutions by combining unique ingredients. We also emphasize FLAVOR as one of our main pillars. Our customers are active people who are looking for something better. Everyone knows that nutrition can be limiting and, frankly bland. We make sure that our creations are hitting the correct nutritional profile without sacrificing quality or taste.
Tell us about yourself
Like many, I've been an entrepreneur all my life. My first business was selling sour candy in middle school. I would go to the convenience store, buy a bag of warheads and sell them individually for a profit. But it wasn't until college that I really was able to find a business that melded my passion for food with my entrepreneurial skill sets. I wanted to create something that excites people, something truly worthy of obsession. When people try Fusion's products, and I get to see their eyes light up with enjoyment, I know I am working on something meaningful.
What's your biggest accomplishment as a business owner?
Finding the right people to work with. They say it takes a village to build a business, and it's true, but only if they are the right people. It took me years to find people who were positive contributors and complementary to my skill sets. Especially at the beginning, it is absolutely essential that you find the right people to work with. I feel I have finally built an amazing team of people who believe in my vision and want to work to see it succeed.
What's one of the hardest things that come with being a business owner?
Being a founder is challenging because you have to fill every role of your business. From supply chain to marketing and sales, you really have to do it all. Being able to recognize that you need to hire people that know these roles better than you is essential.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Start now.
- Pivot as you learn.
- Kindness, compassion, and empathy are overlooked as some of the best qualities of a business owner.
Is there anything else you'd like to share?
If you are looking for something delicious and nutritious - Try us out!
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.