Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Ashley Punch, Owner of Fuller's Soap, located in Troy, NY, USA.

What's your business, and who are your customers?

My business is a small handmade soap and skincare company focusing on cruelty-free, organic ingredients with vegan options!

Tell us about yourself

I first started my business as a household thing for myself. I wanted to learn how to make soap because I didn’t like how the mainstream soaps made my skin feel. After making my own, it grew into this passion!

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been the people I’ve met throughout my business process. I’ve grown a phenomenal network and continue to grow daily.

What's one of the hardest things that come with being a business owner?

Wearing many hats. I used to hate (or strongly dislike) working my 9-5 job, and once I left and became a full-time Entrepreneur, I realized I work 24 hours a day now— so who’s really laughing? Kidding; all in all, I love it and wouldn’t trade it for a 9-5 again.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Show up every single day. Be consistent! You may feel like no one is watching, and it doesn’t matter, but one day, you’ll have an audience, and it will be the best fruit of your labor.
  2. Invest in good photography, branding, and a website! You have to spend money to make money.
  3. Hire people— I can’t stress this enough. You’ll be wearing a lot of hats, but you just can’t wear all the hats in the world!

Is there anything else you'd like to share?

Take rest days and breathe! Empires aren’t built overnight. Thank you guys so much for featuring me and for your support!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.