Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Glen & Gina Cusimano, Owners of Full Throttle Fitness, located in Kansas City, KS, US.
What's your business, and who are your customers?
We started a fitness business in the heart of COVID-19. We began group HIIT and Functional Fitness classes, along with some boxing, sports, and personal training on the side. Our members and clients range anywhere from 14-70 years old.
Recently, we've decided to aim particularly towards training youth in sports training, speed & agility, and strength & conditioning. However, we started to get inquiries from families that couldn't afford our prices, but we just could not turn them away. Sports training became our priority, so in February of this year, we started a foundation and became 501c3 qualified. This charity would help pay for each kid's training, sportswear, equipment, tutoring, and mentoring.
Tell us about yourself
Glen has been a certified personal trainer for about 25 years. He has also played sports growing up and, as an adult, has a true passion for helping people condition for a specific sport. Glen is also a retired professional boxer. The love of fitness has motivated him to help others get/stay fit for numerous reasons.
Gina has been a certified personal trainer for over a year and has recently become certified as a yoga instructor. She was a nurse for over 15 years before deciding to change the way she helps people. Her passion and motivation are to help people stay healthy overall.
What's your biggest accomplishment as a business owner?
Our biggest accomplishment as gym owners is being able to help transform people into their best selves.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being a business owner is realizing where your lane is and staying in it.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be passionate about what you are doing. Your daily grind should be one of passion and fun.
- Always consider your customer's point of view. This is valuable for everything from marketing promotions to problem resolution.
- Build a strong support system. Everyone needs a support system because you will have times when you just don't see the light.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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