Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Francois Hugo, Founder of Unboxed Foods Pty Ltd., located in Cape Town, South Africa.

What's your business, and who are your customers?

We're Unboxed Foods Pty Ltd. We prepare healthy, nutritious meals for anyone wanting to live a healthier lifestyle.

Tell us about yourself

We started during Lockdown 2020 in a two-bedroom apartment with a two-plate gas stove. We were selling Breakfast Boxes and Ready-made meals. We then had a request for something healthier. The rest is history. We've been in business for 2.5 years, employed two staff and a driver so far.

What's your biggest accomplishment as a business owner?

We've been doing amazing collaborations with other local businesses, uplifting the community. I feel that making a difference is important. Keeping life fresh, healthy, and convenient.

What's one of the hardest things that comes with being a business owner?

You're always on standby no matter where, what, and who. No work, no pay. It's literally, what you put in, is what you'll get out.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always stay true to yourself, even when no one is cheering for you.
  2. Think with your head, not your heart.
  3. If you're not willing to give 110%, don't even start.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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