Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Florence Benichou, Owner of Flowingpilates, located in New York, NY, USA.

What's your business, and who are your customers?

My business is in health, wellness, and fitness. My customers are people who need to move their bodies, lose weight, recover from injuries, pregnant women, postpartum women, people suffering from sedentary lifestyles, lower back issues, neck issues, herniated disk, scoliosis, body unbalanced, and those with osteoporosis. We also help athletes of all sports in order for them to prevent themselves from injuries, understand their bodies better, and perform the best way in their activity, relieving them from body aches due to repetitive movements.

Tell us about yourself

I worked for three years in NYC in a clinic that provided rehabilitation for all populations, working with all practitioners to help people to feel better in their bodies and be more efficient as well as more mobile in a day to day life with intense working hours. When the clinic closed, a lot of my clientele followed me, and I decided to open my own business as I realized that I had developed my own style of teaching and inspired many people. I did not want to work for anyone anymore then.

What's your biggest accomplishment as a business owner?

I am proud to have clients stay with me for years without ever stopping their program and believing in the service I provide, as all of them are now living pain-free and feel good in their bodies. My oldest client was with me for the past ten years and the rest of them for at least six years.

What's one of the hardest things that come with being a business owner?

To keep thinking for the next level for the company, advertising and practicing at the same time, and reaching the level to afford to have a team that would join the company and expand it.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Loving your practice is the most important; that is what will keep you going. Never give up in front of challenges and always think outside of the box.

Is there anything else you'd like to share?

I am proud to be a visionary as I started teaching online ten years ago before everyone. And I always think of new waves to satisfy my clients.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.