Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Lisa Kuntze, CMO of Flowell, located in Humble, TX, USA.
What's your business, and who are your customers?
Flowell is in the business of improving our customers and community's health and wealth! We have three core customers. The first customers, wellness instructors (yoga, fitness, nutritionists, financial health, sleep therapists, mental health professionals, etc.), may use our platform as a turnkey virtual business suite. We offer patented technology for them to provide services live and on-demand. Our second customer is the student who participates in these wellness lifestyle classes, one-on-one meetings, etc. we plan to introduce them to the wellness to earn model, where they can earn Cryptocurrency for participation. Our third customer is the Cryptocurrency investor, who can invest in our ERC20 token, stake the token and earn passive income via the APR and also earn more tokens by participating in our wellness course offerings via our rewards system. We call this wellness to earn. In the future, the blockchain technology will launch us into more customer verticals, such as corporate wellness and decentralized health data. As you can see, Flowell is truly a health tech, a wellness lifestyle company in Web3.
Tell us about yourself
I joined Flowell, through a mutual Cryptocurrency associate I had met on Crypto Twitter. I am active in Twitterspaces and was leading an NFT Project at the time. The CEO shut down the NFT project with little to no warning. Being an influential woman in the space and being recognized for my work, I had offers from many companies in Web3 to come aboard the same day! I am honored and proud to be a woman in Web3 and seen as an influential voice. However, Flowell stood out to me, as I can see Flowell making a positive global impact. The corporate culture around wellness resonates with me. I can tell my colleagues care about my own health and well-being. The idea that a woman in Africa who doesn't have the means to generate income can meditate and earn crypto that may be life-changing for her and her family inspires me to keep working. Impoverished peoples across the globe are tapping into Cryptocurrency since their governments and current economic ecosystems don't allow them to thrive. They have no control over their currency. With Cryptocurrency, the wealth is really in the hands of the people and communities that support it. I want to change someone's life and help grow their wealth while maintaining their health - as often, we usually have to sacrifice one for the other; with Flowell, this problem is solved for the benefit of the customer. Plus, I meditate every day religiously, so I definitely wanted in!
What's your biggest accomplishment as a business owner?
As a business owner, most would like to hear how I've scaled companies 3x their profit in three months and six figures in six months, which I have. I have exited multiple startups I built in E-commerce Web2 successfully as a solopreneur, too...I have built a following and become an influencer, which is also pretty cool. However, I would have to say my biggest accomplishment is the freedom of time I have to create a flexible schedule and lifestyle for myself and my family, as well as the opportunity I have to positively impact other people with my story, knowledge, and influence.
What's one of the hardest things that come with being a business owner?
I would say the uncertainty at the beginning, avoiding fear, and embracing optimism, especially when you have a family and need an income to support them, focusing on what can go right instead of what can go wrong. Also, understanding the responsibility you have to your customer, the environment, and your employees. You are providing income for families that rely on you; you need to be consciously making eco-friendly choices for humanity and giving your best to your customers. At the end of the day, the entire company is your responsibility, which can be a lot of weight to hold mentally. It is important to solve problems, help others and create a product that has a positive impact. Just because you are a business owner doesn't mean the bottom line is all that matters; it's still important to be a good human and come from a place of, "How can I help others? How can I create a great product, am I doing my best" instead of a place of greed or fear.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Know Your Customer! Get feedback from them as often as possible. Have an online presence and get social with them.
- To scale and automate with SaaS products as much as possible before hiring in-house.
- Keep overhead costs low, but don't skimp on the marketing budget!
- BONUS: Learn how to do every job in the company.
Is there anything else you'd like to share?
Failure is a part of the process; embrace it, learn to pivot, and most especially, adapt and educate yourself on and to changing times, platforms and technologies to stay ahead of the curve!
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.