Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Holly Middleton, owner of Flow Movement Therapy, located in Vancouver, BC, Canada.
What's your business, and who are your customers?
I am a movement coach who helps active people restore their body's factory settings by helping them move better. I love working with folks who are keen to take ownership of how they feel in their bodies and enjoy understanding the 'why' behind their aches and pains. My clients have tried a lot of things to get out of pain. Once we work together on helping them understand the fine details of what their body is up to and teach them how to notice and then move better, they can keep themselves well without relying on me or expensive treatments from other practitioners.
Tell us about yourself
I have a background in nerdy things. I grew up with a family of scientists and educators. I went to school to become a conservation biologist. So I've always loved systems, processes, and cause-and-effect. Throughout my childhood, I was a dancer, and the observational and anatomical skills I honed through dance became my most important soft skill in my current work. After an injury that stopped me from competing in dancing, I took a deep dive into why I kept getting injured. I discovered the work that I do today. Ever since I have been helping other people stay out of pain by noticing the subtle movements their body is missing.
What's your biggest accomplishment as a business owner?
Surviving the pandemic and actually continuing to grow. When I got my start, I worked out of a dance studio and a gym. I transitioned to a health clinic just before the pandemic, and I think that switch was what allowed me to survive the restrictions.
What's one of the hardest things that come with being a business owner?
The uncertainty. Will clients keep coming? Am I providing what people actually want? Where do my niche of people hang out, and how can I reach them? Will I be able to afford what I need to do next year to grow?
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do your market research before you start.
- Get good at talking about what you do and knowing where your customers hang out.
- Don't be afraid to try a bunch of things until you find what sticks.
Is there anything else you'd like to share?
Every business is different, and every entrepreneur brings a different skill set. The better you are at weathering the ups and downs and not getting attached to outcomes, the easier time you'll have. Don't be afraid of taking another job to pay your bills until your business is profitable. Patience will pay off.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email firstname.lastname@example.org; we'd love to feature your journey on these pages.
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