Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Meg Norton, Founder of Flex U., located in Toronto, ON, Canada.

What's your business, and who are your customers?

Flex U. runs and develops Freelancer Leadership Training Programs for people who want to be free to live a life of confidence, authenticity, stability, and ease.

Our students are committed to delivering a Premium service to world-class companies & clients in the Advertising, Technology, Marketing, Media, Design, and Software industries.

Tell us about yourself

I believe Freelance and Flexible work is access to intentional living, which—whether we like it or not now—influences the direction of the future of the planet. When people live an authentic life, they're present and aware of the impact of their actions on themselves and others.

When they get that "who I am and how I show up MATTERS," they show up differently—for themselves, their friends and family, their colleagues and clients, and all living things and laws of the universe. Their "why" becomes more significant than just themselves.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is when people share that the work we do has changed the course of their life. I love that I can cause that experience of "aliveness" for them, with them.

What's one of the hardest things that come with being a business owner?

I need to do the same myself when standing for others to live an authentic life.

Things like: the groceries I choose, the businesses I support, the habits I keep, the people I surround myself with—every choice has me honor myself or be a hypocrite. Somedays, it's effortless, and other days it feels impossible.

Luckily, every choice I make that honors who I am becoming, the more consistent I am with making the right choice for the future version of myself.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with your "why." Watch Simon Sinek's 20-minute Youtube talk and journal on what your why is for 30 minutes. Set aside 30 minutes every week to deepen your connection to your Why and evolve it as you grow over time.
  2. Learn the Law of Compensation. It clearly states: The amount of money or goods you receive in life is directly proportional to three things: The need for what you do—your ability to do it. The difficulty there will be in replacing you.
  3. Create a plan to bring your vision to life. That plan should show up in your calendar and in your bank account.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.