Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Apoorv Dwivedi, president of Fixyr, located in West Kelowna, BC, Canada.
What's your business, and who are your customers?
Fixyr is a boutique marketing consultancy. We give accounting, tax, and business advisory firms located anywhere in the USA or Canada the marketing advice they truly need, along with the roadmap to success. We work with firms to focus their marketing, get more leads, cut out wasted or unnecessary spending, and increase ROI from marketing spend.
Tell us about yourself
Before founding Fixyr, I worked in-house at large accounting, consulting, and financial firms in a variety of senior marketing leadership roles. What I saw was that many firms were struggling with the same types of issues. They didn't have a clear marketing strategy, and they weren't sure what to do or who to believe. There are a lot of so-called marketing "gurus" out there that are really good at marketing themselves, but that don't really help to fix marketing problems. Fixyr was founded on the concept of helping businesses (in the accounting space) solve their marketing problem.
What's your biggest accomplishment as a business owner?
Going from zero to one. Getting that first paying business client. Although it wasn't really that difficult to do, it proved the concept, the market demand, and the willingness of businesses to pay for a solution - if it provides a fix for their problems.
What's one of the hardest things that comes with being a business owner?
Focus. There are a million things that could be done and a million opportunities that could be pursued. The toughest thing for me as a business owner is to decide how much is enough and when it's time to move on to the next thing.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on the problem that the customer has that you are solving. Focus everything on solving the customer's problem.
- Start with the MVP - the Minimum Viable Product (a term from agile product management), and then iterate out from there.
- Always be thinking three steps ahead.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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