Interested in starting your own entrepreneurial journey in fitness coaching, but not sure what to expect? Then read up on our interview with Lauren Mazur, the founder of Urbancore, coaching for fitness coaches and nutritionists, in Toronto, Ontario, Canada and across Canada.

Tell us all about your business...

Urbancore is a Toronto-based fitness philosophy with the mission of living well, while living on-the-go. Since 2010, we have worked to bring our passion for health, well-being and exercise to hundreds of clients nationally through mobile fitness classes, facility management, corporate wellness programs and all aspects of coaching. Our dedicated team of experts – ranging from certified personal trainers to holistic nutritionists – work with clients across North America to deliver custom wellness solutions that inspire, challenge, motivate and achieve results.  Whether you’re looking for one-on-one personal training or customized wellness programming for tenants or employees, Urbancore will work to deliver engaging, innovative programs that make an impact.

What's your background and motivation to grow as a business owner?

I moved to Toronto when I was 17 to attend Ryerson's business school. While I was in the city and looking for work I had found a position at a local gym. After being a highly competitive athlete for many years.. my gym success grew and I began my own business personal training and teaching classes. Eventually my company grew.. branching into the corporate sector and spreading across the country running wellness events and creating wellness spaces for some large management companies and corporations.

The drive I have for my company and my clients comes from the change in my day to day activities.. no day is ever the same, no project, no client, no pay cheque. This is what keeps things fun, interesting and driving me to explore all opportunities.

As an entrepreneur, what does success ultimately mean to you?

Growing contracts, relationships and employing great people.

What's one of the hardest things that come with being an entrepreneur?

Uncertainty and having the ability to pivot and adapt to changing times.

What are the top tips you'd give to anyone looking to start, run or grow a small business today?

Do what you love, Balance, The answer is always YES.

Where can people find you online?

If you like what you've read here and have your own story as an entrepreneur or business coach that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.