Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with William Richards, Owner of Fitness 4 Back Pain, located in Riverview, FL, USA.

What's your business, and who are your customers?

I own and operate Fitness 4 Back Pain, where I teach chronic back pain and post-fusion warriors how to use better habits, movement, and strength to erase years of chronic pain.

Tell us about yourself

When I was 21 years old (I'm 35 now), I was diagnosed with a ruptured L5-S1 disc along with degenerative discs above that site. I was told I would never be able to exercise or do the "active" things I was doing then without pain management or potential surgery. I spent the next 5+ years going through the medical model for back pain relief without any luck. I saw Chiros. Physical Therapists, Physios, and multiple doctors in hopes of getting control over my pain with no luck.

I eventually said enough was enough and started working on taking back control of my own recovery and never looked back. I am now chronic pain-free and love teaching people to do the same. I get the pleasure of speaking and working with thousands of people all over the world who feel like they have tried everything with no luck. Getting the chance to teach them how much control they actually have over their pain has been one of the most rewarding things I have ever done.

What's your biggest accomplishment as a business owner?

Growing a business that generates freedom in my day and allows me a lifestyle I never thought imaginable has been amazing. Not only does it provide a level of income I never thought I would ever make as a Strength Coach, but my impact on this world is far greater than working at a local gym. Aside from that, having been given the opportunity to work with both semi-pro and pro athletes has been awesome as well as becoming the go-to resource for Strength and Relief content to medical providers worldwide is an honor.

What's one of the hardest things that come with being a business owner?

Shutting my brain down. I am constantly thinking about my client's results, content, growth ideas, and making more to provide for my family and give. It takes me 30 seconds to walk out of my office and into where my family is at at the end of the day, so not really having the time to deload and shut things down for the day has always been a struggle I work towards improving.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. "Go Early, Ugly." You will spend more time thinking, planning, and strategizing your business idea and never actually take action. If you have an idea for a business that aligns with a passion and skill that is needed in this world, then launch it.
  2. Your first idea will typically change and improve over time. Don't worry about the first version of whatever it is you're doing. Launch it, listen to your audience, and pivot when you get feedback.
  3. Give your business a solid 1-2 years to really start showing major growth. Growing a business from scratch takes time. Sure some ideas blow up and become successful fast, but that's not the norm. Stay committed to serving your audience, show up consistently and trust the process.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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