Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Gail Gould, Founder of FITCORE, located in Houston, TX, USA.
What's your business, and who are your customers?
My business empowers people with the skills necessary to save a life using CPR, choking relief, and use of an Automated External Defibrillator. Clients range from Fortune 500 companies to medical/dental offices, schools, daycares, government agencies, nanny agencies, new parents, and grandparents.
Tell us about yourself
I have been a professional CPR instructor for over 30 years and have trained 10k people to save lives. My CPR training business began in 1989 after receiving a graduate degree in Exercise Science/Health Education. When I reached out to companies to inquire about their interest in corporate wellness classes, they all were very interested in CPR training. I get my motivation when I receive videos, emails, and text messages from clients saying they used the skills learned in my class to save their child, spouse, family member, friend, co-worker, or even a stranger. I just received a video 10 days ago from a new mom who was grateful to have attended my training because her toddler choked, and she felt prepared to help him.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is staying in business for 32 years. I feel very grateful to be able to do work that I love. My second biggest accomplishment is creating my digital mini-course, How to Help Your Choking Child, which empowers parents, grandparents, teachers, and caregivers with the knowledge to know exactly what to do if their child is choking.
What's one of the hardest things that come with being a business owner?
One of the hardest things for me about being a business owner is sometimes I feel all alone. It has been important for me to be able to connect with other female business owners, so I feel part of a larger collective group.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Be proactive, and don't be afraid to reach out to those who you wish to do business with.
- Keep good records. I have an excel spreadsheet that goes back 30 years and has 3,000 contacts.
- Don't give up, and be kind to yourself!
Is there anything else you'd like to share?
When I was growing up, my dad emphasized that I would need to work when I became an adult, so it would be important to find something I love to do. It took a while, but I tried to follow his advice.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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