Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Quinn Persinger, franchise owner of FIT4MOM West Plano, located in Plano, TX, USA.
What's your business, and who are your customers?
FIT4MOM West Plano is a unique community of women at varying stages of motherhood who are seeking to join a community that encourages healthy living and connection with others in a similar life stages. We offer fitness classes for prenatal mamas, mamas with little ones in-tow with strollers, and programs to help mama reach her fitness goals! Our instructing team is trained to help guide prenatal and postpartum mamas to meet their fitness goals. We are different than a box gym experience because so much of what we do is based around our community and how mamas and littles alike will feel connected and empowered by the friendships formed in our class, playgroups, and events!
Tell us about yourself
I found FIT4MOM as a new mom in 2017. I was trying to find a way to support my family financially while staying home with our firstborn. I knew providing a community of connection was extremely valuable for moms at any stage, and seeing the healthy habits plus the life-long friendships made in classes have been the greatest rewards of owning FIT4MOM West Plano. Five years later, through the pandemic, I have a phenomenal team to work with to continue to provide a unique experience for our mamas!
What's your biggest accomplishment as a business owner?
I think the biggest accomplishment as a business owner is seeing the way my clients join our community and automatically feel connected to friends and feel the support through these friendships. A lot of our moms are new to the area, and all of us are new to motherhood or on their journey as a mom. I love being able to share local resources and partnerships with them to make their transition a little bit easier.
What's one of the hardest things that come with being a business owner?
There is such a hard boundary in a work-life balance as an entrepreneur. I have found in business and in life, especially growing up as a mom, that it has been important to understand that I am not going to be successful when I am not being true to myself. I found when I was working hard to be busy, rather than working in a direction in whatever it might be (social channels, programs we are running, events, etc.), I did not find success.
For example, early on, social media was such a stressor to me. I used a social media calendar, some of the photos were stock photos provided by our awesome corporate team, but I was not getting engagement the way I wanted. I was frustrated, stressed, and I reevaluated. I decided to make this more manageable for myself by making three posts a week: 1 schedule of our classes, an "in our village" photo, and an informational post of local partnerships, upcoming events, or a cute photo from our weekly playdates. It was genuine, I could handle it, and engagement went through the roof!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Set a schedule-- there will always be things to do and projects to get started. You can work a lot of hours, but it does not always produce quality!
- Build your team-- there is such a benefit to having team support to provide you perspective and help you grow your brand or business!
- Do not let trials/failures be a setback. Evaluate what went wrong and regroup and reset.
Where can people find you and your business?
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email email@example.com; we'd love to feature your journey on these pages.
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