Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jessica Covington, founder, and CEO of fit-ology Health Coaching for ADHD, located in Atlanta, GA, USA.

What's your business, and who are your customers?

I help women with ADHD and parents of kids with ADHD find the brilliance in their chaos. Taking a holistic and strength-based look at this exciting learning style, we custom-craft solutions for each person or family. At the core of this work is beating the shame and stigma attached to ADHD -- it's just different, not less.

Tell us about yourself

When my son was diagnosed at age 7, I dove head-first into all the research I could find on ADHD and dyslexia. Having been a dancer and later a health and fitness coach, I saw all this information through the lens of physical health and its connection to the mind. When my son first told me he was embarrassed about being behind in class and feeling different from his friends…well, that's what woke up the warrior mama in me. I knew I had to wage war on shame and guilt in order to show him how powerful he really was.

That began our strengths-based approach — and it made such a difference that others began to notice his happy smile, his progression at school, and more. I couldn't resist sharing all the good stuff we learned (and continue to learn!).

I am not about to allow feeling "less than" to wreck childhood — or even adulthood — for anyone I can reach. Like a tightly-wrapped present, I know there are layers of tough tape and wrapping to open — but I promise there are beautiful gifts inside. It's my privilege and my mission to help you see and love them.

What's your biggest accomplishment as a business owner?

I feel most accomplished when I check back in with clients weeks or months after coaching and hear their success stories -- that they are still using the strategies we created, using their strengths and super conditions, and feeling competent and capable in their brilliant minds.

What's one of the hardest things that come with being a business owner?

As a business owner who's also a mom, wife, and dancer, the hardest part is finding the balance between all those roles. Carving out time to be my own person in addition to all those other pieces. It's tough -- and I wouldn't trade it for a minute.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Consider what you would do (or already do!) for free, just because you enjoy it.
  2. Start doing that, and get so good at it that people look at you in amazement and say, "you should really get paid for this!"
  3. Do that thing. Do it with love and do it in your own unique way, and you'll never look back.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.