Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Chiara Migani, Owner of Figurella Newton, located in Newton Center, MA, USA.

What's your business, and who are your customers?

Figurella is an Italian weight loss and fitness method that was born in 1980. Figurella targets women that are interested in fighting the aging effects that space between water retention, loss of muscle tone, weight gain, slower metabolism, and digestion.

Figurella's approach is natural and simple: exercise 3 times a week, detox, and learn how to eat healthy and balanced.

Tell us about yourself

I started working for Figurella in 2015 when I moved from Italy to Miami to handle the company's marketing. Seeing how serious the company is about quality of service and about offering real results to the clients, I decided to get involved in the locations and use my athletic background to become a trainer and support the company from both aspects.

I truly found my vocation in being able to mix my entrepreneurial and marketing skills with my passion for fitness and health. I am a people person, and I love the daily challenge of being a health ambassador. Working with women of different ages and fitness levels and with different experiences and being their motivation and support is my daily drive.

What's your biggest accomplishment as a business owner?

I have sold my Miami location to come to Boston and take care of the expansion in Massachusetts. After 1 year after the opening, I reached full capacity, and I started the project of opening a second location. It will open in January.

Also, as a Figurella ambassador and a young business owner (I am 31), I am really proud to say that 3 of my employees are women that worked in Figurella Miami and decided to move to Boston just to follow me and my passion for this amazing method.

What's one of the hardest things that come with being a business owner?

I live 12 hours a day among women. This already explains my point. Dealing with women is never easy, both if they are employees or clients, but even if it's a hard task, it's part of my drive.

I love being able to break through different characters to convince them to follow the nutrition plan, sign up for the program, or just use different techniques to motivate them. Everyone has a different drive, mentality, and motivation. I am challenged every day by finding it, and I love being successful in this.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Surround yourself with at least 2 trusted people that you can always count on.
  2. Do the job, don't just hire people to do it for you. Know your business inside out.
  3. Learn to get the best out of your employees instead of imposing them to be someone they are not.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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