Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Lily Geiger, Founder of Figlia, located in New York, NY, USA.

What's your business, and who are your customers?

Figlia is a modern, non-alcoholic aperitivo company helping create moments to remember. In Italy, aperitivo culture is a ritual for people to come together by enjoying conversation over drinks—no special occasion is needed. Figlia honors this tradition with all the complexity and flavor but without the alcohol. Figlia is for everyone!

Tell us about yourself

Figlia was founded in 2020 in honor of my late father, who battled alcoholism for most of my life. This experience led me to explore society's relationship with alcohol as well as my own. Many conversations later, I found that others shared my same desire for a community without the pressure of consuming alcohol. This inspired a mission to create an aperitivo that preserves its culinary integrity and fosters community without the negative effects of alcohol. Hearing stories from others that have either can relate to my story or are inspired by it is what keeps me going!

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been seeing how many people whose lives I have touched just by being honest about my experience with having an alcoholic parent and how it has affected me. To have the ability to make even just one person not feel alone in that process is all that really matters to me.

What's one of the hardest things that come with being a business owner?

Loneliness and the pressure of being the point person for every decision - big and small.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start! If you don't do it, someone else will.
  2. Trust your gut.
  3. Education is expensive - no matter what, you will lose money in ways you will regret and learn from that.

Where can people find you and your business?




If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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