Interested in starting your own entrepreneurial journey in advertising services but unsure what to expect? Then read up on our interview with Faith James, Founder and CEO of The Personal Branding Consultancy, located in Ave Maria, FL, USA.

What's your business, and who are your customers?

The Personal Branding Consultancy provides a full range of brand development and social branding services. Our customers range from entrepreneurs to government to non-profits.

Tell us about yourself

I started my business when I got clear that I am at my highest and best when I am the CEO of Me. I am a creative person by nature, and I am most aligned with the creator when I use all the gifts and talents He bestowed upon me. My mission is to increase the visibility and authority of individuals who have a message that they want to share and impact the world for good. I stay motivated by focusing on what God says about me: He calls me a masterpiece, and that is my guide and north star. I give no energy or attention to anything that is out of alignment with that. I am clear on my vision and mission; that is all the motivation required.

What's your biggest accomplishment as a business owner?

I am an award-winning Branding Expert: 2021 Top 100 Influencer in Advertising and Marketing, 2021 Alignable Business Person of the Year, and 2019-2020 Best In Branding in PSL, FL. And yet my biggest accomplishment is when the clients become confident, empowered, and visible to their ideal clients.

What's one of the hardest things that come with being a business owner?

When you start out, it's oftentimes just you, your vision, and God. And on the surface, having to wear so many hats (operations, admin, accountant, strategist, marketer, publicist, etc.) can be overwhelming. Knowing that there are days like this AND also knowing that this too shall pass helps to keep you putting one foot in front of the other.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The first thing anyone deciding to start a business must do is employ the Law of Compensation:

  1. Are you serving a great need in the marketplace?
  2. Are you good/expert at providing solutions for this need?
  3. Are you a magnetic personality/Do people stick to you and don't see themselves without you? This will help prevent the stop/start problem of jumping into a business that no one wants and that you are not good at or even love.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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