Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Abbey ONeal, Founder of FACTOR, located in Denver, CO, USA.

What's your business, and who are your customers?

My company, Factor, was formed to serve as a strategic partner to organizations and as a people strategist for teams. Strengthening teams through intentional growth planning and counsel is its primary focus. Through guiding intentional leaders, creating connected teams, and inspiring whole-person practices, Factor prioritizes delivering real results to organizations aiming to accomplish key business goals. Keeping organizations on track from strategy through execution drives the appreciation clients to have for Factor and its ability to deliver outcomes.

What tends to keep leaders up at night is, in part, their people problems, which is why Factor combines data and intuition to bring insight into how an organization’s people show up in their work. By partnering with leaders to define the competencies or capacity needed to round out a growing team, Factor brings neuroscience-informed practices to strategic decisions and planning. With organizations that have team members already in place, Factor helps guide individuals in gaining a greater understanding of how to grow in their own leadership, which empowers the entire organization to function more optimally and with greater creative potential.

Today's leaders are also more aware of the enormous impact that even the simplest integration of mindfulness can have in the workplace. When people connect their minds, hearts, and intuition to their professional influence, amazing things happen, and the connective tissue between teams is strengthened. With this awareness, Factor also integrates mindfulness as a practice with client teams, not just the theory of it. Whether it’s through strategic planning, talent optimization, or improving the employee and customer experience, Factor is there for its clients as a partner.

My company serves organizations that are in start-up mode, growing, or well-established and recognize that their ongoing success rests upon an investment in their people in industries spanning from finance to tech to healthcare and beyond.

Tell us about yourself

As the principal of the company I established in 2016, I built the foundation of my small business, implementing key systems to support operations while securing new clients to achieve revenue in just the first six months of its existence. By the third year in operation, my company had nearly doubled annual profits as I was actively supporting more than a dozen teams with leading organizations of varying sizes in industries spanning healthcare, finance, telecommunications, professional services, urban development, arts and entertainment, and nonprofits.

As a thought partner, leadership guide, and culture cultivator, I'm also an accredited experience strategist and a trained team optimizer, leveraging proven principles and nearly 20 years of experience in supporting leaders to guide their organizations with intention. Having started my career in public relations, my approach to working for clients is rooted in integrity, authenticity, and transparency.

My professional past includes time spent in corporate, consulting, and agency environments, so I work to bring an outside perspective to client teams. I help leaders develop and deepen connections to foster more collaborative, intentional team cultures. Near and dear to my heart is also my background in yoga instruction and energy work. I love to introduce leaders to practices proven to boost energy, calm the nervous system, stimulate healing, and increase capacity for facing high pressure and change.

For the past 13 years, I've brought this balance of intuition and actionable observation to help leaders and their teams access their fullest potential.
What motivates me every day is getting up knowing that I can help people—guiding individuals to feel "at home" in their place in their organization and helping leaders to get the most out of their people while not overworking them. It gives me such gratitude. And what got me into establishing my company is exactly that. When people recognize and feel their value and that value is, in turn, recognized by the team with which they work, it makes me feel so grateful and fulfilled.

What's your biggest accomplishment as a business owner?

Mostly the above. I want to see people and organizations be the best they can be. I can't necessarily name one moment. Currently, I'm working with a non-profit that supports young adult cancer survivors to create its plan for the future of the organization, which feels like an incredible accomplishment because of its mission.

What's one of the hardest things that come with being a business owner?

One of the most difficult things is navigating the uncertainty of what the future will bring. It's trusting that the clients who are meant for me and who I am meant for will match. I put out gratitude every day for what has come my way and for what is meant to come.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Figure out what you love to do.
  2. Believe that you can do it (the thing you love) and know that it's about your relationship with other people and that you can do what, possibly, others can too, but it's the YOU that makes them choose you.
  3. Be curious and (if I can offer a 4th) just ask the question.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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