Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Aimee Aviles, Founder of Faces by Aimee, located in Bayonne, NJ, USA.

What's your business, and who are your customers?

My business name is Aimee Aviles, and my customers are all kinds of varying people who enjoy the luxury service of makeup artistry.

Tell us about yourself

A little about myself I am a Latina makeup artist who currently resides in Hudson County. I was always the weird kid; my family was extremely poor; living in the projects of Spanish Harlem, all I had was my family and a few makeup products. I loved the ability to transform at any moment with just a bit of eyeliner or blush, and I practiced every chance I got with my family.

It is that transformation that makeup provides that keeps me motivated. I celebrate the diversity of all my clients with each project I'm blessed to work on, but seeing the change in their faces once they look complete is something I constantly look forward to.

What's your biggest accomplishment as a business owner?

As business owners, I feel we get so wrapped up in the day-to-day of trying to be successful while running our businesses. I try to make an effort to celebrate all my wins and accomplishments weekly; I keep track on a bulletin board; my latest accomplishment was two weeks ago when I had the pleasure of handling the grooming for legendary comic Andrew Dice Clay.

What's one of the hardest things that come with being a business owner?

The hardest thing as a business owner is learning to bounce back from downward spirals. Some weeks are quiet, and for some jobs, you won't secure; you have to remember it's not personal, and there will be another opportunity around the corner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in yourself, even when no one else will. Be your biggest cheerleader.
  2. Get your finances in order, fix your credit and set aside funds strictly for business.
  3. Know who you are, you will not be for everyone, and that's okay.

Is there anything else you'd like to share?

The last thing I would like to share, take the time to enjoy the process. Not everyone has the ability or confidence to start a new business; you are already ahead of the game. Make sure you celebrate each success.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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