Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Maya Santacruz, Owner of Fabulash Beauty, located in Chicago, IL, USA.

What's your business, and who are your customers?

Fabulash Beauty is all about empowering others to feel beautiful and confident by enhancing their natural beauty. Our lash studio specializes in fun, beautiful lash extensions.

Tell us about yourself

When I started Fabulash Beauty, I had no idea what I was doing. I just knew this was what I wanted to do and I was determined to make it work. I used all the resources available and asked questions. Building a successful business is all about determination and getting out of your comfort zone.

What's your biggest accomplishment as a business owner?

The trust and great relationships I have built throughout the years. Clients come to me because they trust me and that makes me feel very accomplished.

What's one of the hardest things that come with being a business owner?

Finding a healthy balance between work and personal life. Often, I would find myself overworking because I wanted everything to be perfect. Throughout the years, I’ve learned it is as important to take care of yourself as it is to take care of your work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it! Don’t overthink.
  2. It’s okay if you don’t have it figured out yet. It’s a learning process.
  3. Find yourself a great bookkeeper. It will save you headaches.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.