Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Sierra Whitener, Presidential Founder of Faberlic, located in Richmond, Texas, USA.

What's your business, and who are your customers?

I help men and women understand financial freedom and why supplementing your income is key in our crazy world. I’ve overcome so much, and I chose to sell products that beat inflation and partner with a company that has global buying power. I’m a US Army Vet. I know the pain of losing everything and restarting. I know what it’s like to have to brand yourself and the importance of providing a solution to a problem. For me, it’s helping people find financial peace when things may not go as planned.

Tell us about yourself

I started as a little girl selling baseball cards, went to the Army. Although I knew I wanted to be independent and run my own business, I went to the corporate world and climbed the ladder, quickly finding out that I gained valuable skills but worked hard for someone else when I knew I wanted to work hard for me.

What's your biggest accomplishment as a business owner?

Overcoming fear.

What's one of the hardest things that come with being a business owner?

Branding yourself and gaining a following.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be consistent.
  2. Build like your life depends on it because it does.
  3. Give the best customer service to everyone. Treat them like they spent a million, even if it’s $1.

Is there anything else you'd like to share?

I’m open to sharing any of my experiences, heartaches, struggles, wins, and overcoming obstacles that may get in your way.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.