Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Ethan Johnson, Founder of EZJ Online LLC, located in Albuquerque, NM, USA.
What's your business, and who are your customers?
My business is a digital marketing agency that mainly focuses on videography in the form of commercial advertising for retreats, experiences, products, and local businesses, as well as online traffic solutions via Search Engine Optimization and paid ads.
Tell us about yourself
I enjoy producing results for my clients all around the globe to increase awareness of their services and products. I give my clients the necessary tools, skills, and methodology to learn best how to market themselves effectively on the internet without a massive ad budget. With the help of my expertise, businesses can acquire consistent website traffic full of potential buyers.
Having been mentored by the best digital marketers across the globe, I specialize in Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Website Development, Social Media Marketing (SMM), Content Branding, Photography, and even Videography.
What's your biggest accomplishment as a business owner?
One of my biggest accomplishments as a business owner is the successful growth and sustainability of the business over time. This has included achieving financial stability, expanding the business into new markets or product lines, establishing a strong brand and reputation, building a loyal customer base, and creating a positive impact on the community.
Another significant accomplishment has been developing a strong team and company culture. This has involved attracting and retaining talented employees, fostering a supportive and productive work environment, and empowering employees, aka team members, to contribute to the growth and success of the business.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that comes with being a business owner is the level of responsibility and decision-making that is required. Business owners are responsible for the success or failure of their business, and they must make countless decisions that can have significant consequences for the company, its employees, and its customers.
This can be a daunting task, as business owners must consider a variety of factors, such as market trends, financial constraints, customer needs, and legal regulations when making decisions. They must also be prepared to take risks and face uncertainty, as the business landscape is constantly changing and evolving.
Additionally, business owners often have to balance multiple roles and responsibilities, such as managing employees, handling finances, marketing the business, and providing customer support. This can lead to long work hours, high-stress levels, and limited work-life balance, which can take a toll on their personal and professional well-being.
Overall, being a business owner requires a combination of strategic thinking, hard work, resilience, and adaptability, which can be challenging to maintain consistently over time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on a clear and compelling value proposition: Your business needs to offer something that solves a problem or fulfills a need in the market. Define your unique selling proposition (USP) and make sure it's clear, compelling, and relevant to your target audience. This will help you stand out in a crowded market and attract customers.
- Embrace a growth mindset: Starting and growing a business is a continuous learning process. Embrace a growth mindset and be open to experimentation, feedback, and iteration. Don't be afraid to pivot if things aren't working, and be willing to take calculated risks to achieve your goals.
- Build a strong team and company culture: Your team is the backbone of your business, so invest in building a strong team and company culture. Hire talented and motivated individuals who share your values and vision, and provide them with the resources, training, and support they need to succeed. Foster a positive and inclusive work environment that promotes collaboration, innovation, and continuous improvement.
By focusing on these three tips, you can increase your chances of success and growth as a business owner. However, keep in mind that running a business requires dedication, hard work, and perseverance, and there will be challenges and setbacks along the way. Stay focused on your goals, remain adaptable, and be prepared to pivot and adjust your strategies as needed.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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