Interested in starting your own entrepreneurial journey in cybersecurity but unsure what to expect? Then read up on our interview with William Souza, Founder & CEO of Executive Cyber Education, located in Mooresville, NC, USA.
What's your business, and who are your customers?
Executive Cyber Education is an online cybersecurity education company that offers cybersecurity leadership coaching and training programs to a wide range of customers. Their customers include individuals who aspire to cybersecurity leadership positions and seasoned cybersecurity leaders looking to enhance their skills and knowledge. Executive Cyber Education's business is focused on providing mission-based risk program approaches to cybersecurity. They prioritize understanding their clients' mission and business objectives to develop a customized cybersecurity strategy that effectively manages risks and supports the organization's goals. Through their coaching and training programs, Executive Cyber Education aims to equip individuals and organizations with the necessary knowledge and skills to navigate the complex world of cybersecurity and protect themselves from cyber threats.
Tell us about yourself
Early in my career, I realized cybersecurity was a critical component of modern business and set out to learn more about the field. Over time, he gained extensive experience in cybersecurity, working in various leadership roles and providing consulting services to clients across multiple industries. I founded Executive Cyber Education with the aim of providing mission-based risk program approaches to cybersecurity education and training. I saw a gap in the market for a company that could offer personalized, customized cybersecurity coaching and training that catered to each client's unique needs. I wanted to help the new generation of professionals entering leadership roles understand the importance of being strategic in how organizations protect their most valuable assets and customers. I am motivated each day by his passion for educating others about the importance of cybersecurity and helping them develop the skills they need to protect themselves and their organizations from cyber threats. I believe cybersecurity is constantly evolving and requires ongoing learning and adaptation. I am dedicated to staying current on the latest developments and sharing my knowledge. I take pride in being able to help my clients navigate the complex world of cybersecurity and achieve their goals.
What's your biggest accomplishment as a business owner?
Under my leadership, Executive Cyber Education has become a well-respected cybersecurity leadership education company serving diverse clients worldwide. The company's personalized, mission-based risk program approach has garnered positive feedback from clients, and its services have been used by individuals and organizations of various sizes and industries. I have also been recognized as a thought leader in the cybersecurity industry, regularly contributing to conferences, publications, and other forums on the latest cybersecurity trends and best practices. My expertise has been sought after by various professionals to elevate their knowledge. My biggest accomplishment as a business owner may be my contributions to cybersecurity education and my dedication to helping others develop the skills they need to protect their organizations from cyber threats. Another accomplishment I'm proud of as a business owner was expanding Executive Cyber Education's services to cater to a wider range of clients internationally. The E|CE has diversified its offerings to include coaching and training programs for individuals who want to advance their careers in cybersecurity, as well as seasoned cybersecurity leaders who want to elevate their skills. Overall, I believe I played a significant role in the success and growth of Executive Cyber Education, making it a leading cybersecurity education company that helps individuals and organizations protect their valuable assets and customers.
What's one of the hardest things that comes with being a business owner?
The challenges are various. Some of the hardest things that come with running a cybersecurity leadership education company like Executive Cyber Education include:
- Keeping up with the constantly evolving cybersecurity landscape: Cybersecurity threats and technologies are constantly evolving, which can make it challenging for Executive Cyber Education to stay current and relevant. E|CE needs to continuously update its curriculum and training materials to reflect the industry's latest trends and best practices to remain competitive.
- Maintaining a high level of quality: Executive Cyber Education's reputation is built on the quality of its services, so maintaining a high standard of quality is essential. This can be challenging, as the company must ensure effective training programs. Managing the business operations: As the owner of Executive Cyber Education, I am responsible for managing the day-to-day operations of the business, such as finances, marketing, and customer service. This can be time-consuming and stressful.
- Finally, as the Executive Cyber Education owner, I must stay abreast of the latest trends and developments in education technology and pedagogy. I must continually evaluate and update my training programs to ensure they are effective, engaging, and relevant to learners. This requires an ongoing commitment to professional development and a willingness to experiment with new approaches and technologies.
- In conclusion, being the Executive Cyber Education owner is a challenging and complex role that requires a deep understanding of cybersecurity's technical and human aspects. Success in this role requires a combination of technical expertise, strategic vision, and strong leadership and communication skills.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
If you're planning to start a cybersecurity leadership training company, here are three tips from the trenches:
- Stay on top of industry trends and best practices: As a cybersecurity leader, staying up-to-date with the latest threats and best practices in the industry is essential. This means investing time and resources into ongoing education, attending industry conferences and events, and engaging with other cybersecurity professionals through online communities and networks.
- Develop strong relationships with clients and partners: Building and maintaining strong relationships with clients and partners is critical for success in the cybersecurity industry. This requires a focus on communication, responsiveness, and delivering value to clients. It is also important to foster a culture of trust and transparency and to prioritize long-term relationships over short-term gains.
- Focus on delivering measurable results: Finally, it is important to focus on delivering measurable results to clients. This requires a deep understanding of the client's needs and objectives and a commitment to using data and metrics to track progress and demonstrate the value of cybersecurity initiatives. It also means adapting and evolving strategies based on feedback and results and continually improving processes and practices to deliver better outcomes over time.
- A bonus tip: Develop a strong brand and reputation: Developing a strong brand and reputation is critical for growing a cybersecurity leadership business. This means developing a clear and compelling value proposition, building a robust online presence, and leveraging social media and other marketing channels to reach new clients and partners. It also means prioritizing quality and customer service and building a reputation as a trusted and reliable partner in the industry.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.