Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Chris Massie, co-founder of Evolved Metrics, located in Calgary, AB, Canada.
What's your business, and who are your customers?
We are the go-to CRM for small and medium businesses who are seeking both sophistication and simplicity as they build enduring customer relationships and win more opportunities. Driven by our core values of simplicity, flexibility, and customization, our CRM is the smart choice for growing businesses that want to build a smoother, informed sales process, both internally and externally.
Tell us about yourself
I first started working on this business as a "side-hustle." A friend and I started the company because we wanted to build something together, and it has grown to be so much more than that. It has been a long road, and I consider myself very lucky in that I get to do what I love every day. I have freedom, autonomy, and a deep sense of fulfillment from my work. The best part for me is that we are building a company that makes people's lives better. Our customers grow their customer relationships, and therefore we contribute to a chain of prosperity.
What's your biggest accomplishment as a business owner?
We had a five-year vision to build a product that could compete with gigantic and entrenched players in a highly competitive market. Our biggest accomplishment is achieving that milestone with all of the twists, turns, trials, and tribulations that executing a long-term vision brings.
What's one of the hardest things that come with being a business owner?
I think it is the "everything" nature of owning a business. Initially, you are the marketing, sales, product/service creator, product/service deliverer, customer service, and accountant, all wrapped into one. Being a business owner can be lonely and tiresome, and constantly uncomfortable.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Focus on the process, not the outcome. By doing the right things daily, the outcome takes care of itself.
- Who you go on your mission with matters far more than where you are going. Surrounding yourself with the right first few people is essential for success.
- Look for the similarities, not the differences. It is effortless for us as human beings to notice differences in other people. When you train yourself to seek out similarities, you become more aware of opportunities.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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