Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Lindsay Viker, owner of Everyday Dishes, located in Phoenix, AZ, USA.

What's your business, and who are your customers?

At, we help busy people who spend too much money on takeout find realistic recipes that fit their food preferences and fuel their day.

Tell us about yourself

I found a passion for cooking when I got married and wanted to prepare delicious and healthy meals for my family. I didn't have a lot of experience in the kitchen and spent a LOT of time researching recipes and cooking techniques. My goal at Everyday Dishes is to make cooking accessible and fun for people of all skill levels. We make it simple for busy people to find delicious recipes that fit their food preferences, whether that be keto, vegan, or a simple one-pan dish.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is when someone tells me that they made a recipe for their family and everyone enjoyed it. I know that I helped play a part in them creating lifelong memories around the table.

What's one of the hardest things that come with being a business owner?

There are always new trends that you need to stay on top of. What worked last year might not move the needle enough this year. You need to constantly be paying attention to what your target audience wants and make sure you are giving it to them. This means you have to put your own ego aside and focus on their needs.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on what makes you unique. If you try to appeal to everyone, you'll probably miss the mark and not be interesting enough for anyone to pay attention.
  2. Content is king. Invest in creating content that tells your story and helps your target audience find you.
  3. Do one thing really well before moving on to the next thing. If you try to do it all, you won't do any of it well.

Is there anything else you'd like to share?

I'd love for you to follow Everyday Dishes if you're looking for realistic recipes to fuel your day.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.