Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Ben Moore, Co-Founder of Everette Wilson Designs, located in Collingswood, NJ, USA.

What's your business, and who are your customers?

We are a luxury home and body shop with unique statement pieces that make great gifts or accents for the home. Our customers are looking for interior design services, advice on interior design, or new accent furniture for their homes or office.

Tell us about yourself

We love making people feel great about the space they live in, whether it's their home or office; it's the transformation for us!

What's your biggest accomplishment as a business owner?

Our greatest accomplishment as business owners is being able to use our platform to donate to the underserved and underprivileged during the holidays. We collected tons of toys and gifts for people last year, and we have an even bigger plan this year! We also sponsored a very expensive photo booth for Collingswood Pride this year which was exciting and helpful to the LGBTQ community. We have also donated many items from our store to local schools and raffle auctions to raise money and awareness for the local kids. Having the power to give back is by far the most rewarding thing for us!

What's one of the hardest things that come with being a business owner?

One of the hardest things that comes with being a business owner in this line of work is accepting that not everyone is your customer. In other words, we are not for everyone, and we’re okay with that.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Know your market. Be willing to pivot and switch gears often based on sales trends. Be very active and involved on social media. It helps a great deal when your audience can get to know you and connect with your brand.

Is there anything else you'd like to share?

If you’re looking for an interior design space lift, come and see us. If you’re looking for gorgeous new home and body products, come and see us. If you know someone who is getting married or just bought a home and you need a gift, COME AND SEE US!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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