Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Omolade Akinkunmi, founder of Eunoia Lifestyle Shop Inc., located in Halifax, NS, Canada.

What's your business, and who are your customers?

An aspirational lifestyle brand shop, carrying multiple unique brands under one roof, our sweet little shop curates and creates! We offer thoughtfully curated products that are mainly ethically sourced, fair trade, and sometimes by visible minority women-owned makers and wholesalers. We seek out these relationships by ensuring one or more of our core values are aligned with theirs: Social Consciousness, Ethically Sourced, Fair Trade, Sustainability. We're excited to leverage our brick-and-mortar to empower makers and artisans further to elevate the BIPOC and visible minority, especially women.

Tell us about yourself

I started Eunoia lifestyle partly as a way to inspire visible minority women similar to me, that yes, you can be bold and open a storefront! Interactions with our customers, our local makers, and delighting our customers with our signature biodegradable balloons offering and the sweetness we get to share and spread are just some of the things that get me going!

What's your biggest accomplishment as a business owner?

Our brand has been synonymous with all things awesome. Connections we have made with our community.

What's one of the hardest things that come with being a business owner?

Pandemic!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be flexible.
  2. Don't stop learning.
  3. Connect.

Is there anything else you'd like to share?

Grateful for the love we have received and the kindest words shared.

Where can people find you and your business?

Website: https://www.eunoialifestyle.ca/
Facebook: https://www.facebook.com/eunoialifestyleshop/
Instagram: https://www.instagram.com/eunoialifestyleshop/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.