Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Bruno Giacomini, CEO and Founder of Essenzefruits, located in Miami, FL, USA.
What's your business, and who are your customers?
We manufacture clean label superfoods for clients who are willing to improve their diet and overall well-being based on plant-based supplements.
Tell us about yourself
I used to develop product formulations for a big multinational corp as a custom product development specialist. After a few years of seeing the difficulties for that corp adapt to the new tendencies of the market, I decided to create Essenzefruits in order to supply the demand for clean label superfoods supplements.
What's your biggest accomplishment as a business owner?
Seeing that our products are impacting our clients' well-being and delivering better alternatives of superfoods.
What's one of the hardest things that come with being a business owner?
To manage our own expectations facing the reality of the market today after the pandemic.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Just do it, execute, execute, think, reflect and execute again.
- Sell in all available channels.
- Work hard with influencers and social media.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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