Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Enjoli Shepard, owner of Enjoli Soul Scents, LLC, located in Newark, NJ, USA.
What's your business, and who are your customers?
I Own a Holistic Spiritual Aromatherapy Shop. I provide Spiritual and Physical Healing using all-natural remedies and resources. I am a Certified Reiki Master Practitioner Level 2, Also a Crystal Healer and Alchemist.
I have a world-famous candle line that provides temporary relief for Anxiety, Depression, and Insomnia. All candles are Infused with organic essential oils, dried flowers, mini chakra healing gemstones, and an organic maple wooden wick that provides a slow, even burn. Absolutely no toxins are being released. The healing effects that candles have are based on how the brain processes smell. Aromatherapy is powerful because it stimulates our Limbic System, which holds our Emotions and Memories. We can not forget our Hormones, such as Serotonin & Dopamine.
My Clients are everyday people who want extra peace, balance, and a healthy flow of health and wealth in the physical and spiritual realm. Honestly, the last three years the whole world went through, we have so much Anxiety, Insomnia, and PTSD going around, and it is even affecting the children.
Homeopathic Healing has been around for centuries. Let's go back to our roots. Reiki Healing is an energy healing technique that promotes relaxation and reduces stress and anxiety through gentle touch. Reiki practitioners use their hands to deliver energy to your body, improving the flow and balance of your energy to support healing. I offer in-person sessions in lower Manhattan, NY, and Distance Healing all over the world through Zoom.
Crystal healing is a pseudoscientific alternative-medicine practice that uses semi-precious stones and crystals such as quartz, agate, amethyst, or opal. These crystals have been on this planet for millions of years & are here to aid us on our healing and spiritual journey.
Tell us about yourself
I started my company two years ago, in late 2020, towards the end of the pandemic. I was a full-time preschool teacher before COVID-19. I literally worked six days a week with children. They were my whole routine for years straight. Once the pandemic started closing down the schools. I was focused on staying home and away from my students. I started experiencing Separation Anxiety, Panic Attacks because I was home daily. I didn't talk to my kids every day or do any of the things I was used to doing. I have never been one to use man-made medicine in my daily routine of health. I have always been one to use Holistic Homeopathic Remedies. I took my knowledge of Native American Herbalism and studied what herbs trigger which body part/hormones.
I studied Aromatherapy for an extra six months. Once I had the knowledge down-packed, it was truly time to become a scientist in my home. I ordered the purest organic soy wax I could find, dried flowers, and cold-press essential oils. I made most of the oils at home, such as my Lavender.
What motivates me deeply is the fact I have healed myself from so much physical and spiritual trauma using these remedies, doing the sacred work. Releasing all things that no longer serve me. Having clients reach out to me because they relate to what I have been through and what I use to help heal myself. I am motivated by the thousands of customers thanking me for helping them with Anxiety, Depression, Fertility, and so much more. I am glad to be our service to the world. My lifetime goal is to heal one person at a time. Peace & Love!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner has to be getting my products in a storefront in the Livingston, NJ, Mall in the Summer of 2022. Also, being two years in business with 43 states in counting that I have successfully shipped my products. Also, have clients that send families and friends to my website/pop-up shops for my products and services. I am beyond blessed. Asé to the highest.
What's one of the hardest things that comes with being a business owner?
The hardest part about being a business owner, at least for me, is Online sales and Content Media. Although I am learning and have designed two of the websites, I used to promote my company online. My online sales are still slow as of now, but I make a killing at pop-up shops all over the states. I am so grateful for that. I would say to anyone, learn what works for you and your business and give it 100%.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
When starting a business, I didn't really know about business credit. I would tell anyone starting out to get their LLC business account and then get a Duns&Bradstreet number so they can start building business credit that isn't connected to their personal social security number. Start an email list so you can always have your target audience in the palm of your hand.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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