Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Neil Keegan, Founder of Enhanced Sense Living, located in Osaka, Japan.

What's your business, and who are your customers?

Enhanced Sense Living is a company with one aim. We are showing our customers how to get the most out of their lives. This is achieved through helping them to understand how their lives work and how best to act and react to what is happening. Our customers are people from all walks of life who are all searching for the same thing, purpose.

Tell us about yourself

The work for Enhanced Sense Living started more than fifteen years ago, with the sole reason being that I wanted to help people like myself. The realization that it could be a business came only a few years ago, but the motivation hasn’t changed.

What's your biggest accomplishment as a business owner?

It may be a cliché but out of all of the things that have happened, taking that first big step and committing to going for it is still my most important achievement because imagine if I didn’t.

What's one of the hardest things that come with being a business owner?

Definitely, how best to use my time is the most difficult thing to manage. Allocating how much time to spend in a certain area in a week or even a day is so important for me. If I want to keep on schedule, I have to be strict because the less interesting part of the work plays just as important a role as the fun stuff.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in your product and your ideas. If you’ve done the math right from the beginning, you shouldn’t need to think about changing and sacrificing your true objectives.
  2. Secondly, keep evolving what you are doing. If you continue to keep it fresh for yourself, then you are also keeping it fresh for your customers, which will only help to keep them coming back for more.
  3. Lastly, use any and every tool there is out there, even if you are not comfortable using it. You can’t grow if people don’t know about you, and it’s not their fault that they don’t know about you yet. So continue to spread the word every way you can.

Is there anything else you'd like to share?

It’s obvious, but I think it is worth saying here. Everybody in business or starting a business comes from different backgrounds. But I think one of the most important things people can bring forward with them is professionalism. And not just with partners, clients, and customers, but in how they carry out their business, and even with how it looks to people from the outside. But the motivation should not only be because it benefits their business, but because it is the best way for everybody involved.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.