Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Alena Frankish, Founder of Energy Reboot Nutritionist, located in Sherwood Park, AB, Canada.

What's your business, and who are your customers?

The sole mission of my business is to help women to thrive by naturally balancing their hormones and achieving healthier periods. We do that by learning how to sync nutrition and lifestyle with the menstrual cycle, which is a truly incredible, natural, individualized, and powerful way to get to the root cause of many symptoms that women struggle with.

Tell us about yourself

I am a Registered Nutritionist and a Menstrual Health Coach. I created Energy Reboot Nutritionist because I strongly believe that it is time to stop dismissing women's health and relying on hormonal contraception as the panacea for an array of symptoms. As health professionals, we can do so much better than this! My desire is to help women to heal, so they can thrive and live their best lives and feel beautiful and energized. This is what motivates me every day!

What's your biggest accomplishment as a business owner?

Every "win" that my clients had (no matter how big or small) on their health and wellness journey I consider my biggest accomplishment because I know that my mission was achieved!

What's one of the hardest things that come with being a business owner?

Time management. Entrepreneurship is a 24/7 journey, so you need to make sure to structure your day in a way that allows breaks and personal time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on your mission (if you are like me and have a creative mind, you will get thousands of great ideas along the way. Write them down somewhere but keep your focus on one main thing).
  2. Be true to yourself (this one seems easy, but I find it to be the most difficult one, especially if you are working in a virtual space).
  3. Don't compare yourself to other businesses (I don't remember who said this, but it helped me a lot in the very beginning of my journey: "don't compare your chapter 1 to someone else's chapter 20).

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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