Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Rasheda Williams, CEO of Empowered Flower Girl, located in Detroit, MI, USA.

What's your business, and who are your customers?

Empowered Flower Girl is a social enterprise that is on a mission to transform the way young people relate to one another. We partner with schools and community/nonprofit organizations to combat bullying, relational aggression, and other social/communications challenges facing young people. Our ultimate goal is to help youth and youth advocates (from mentors and educators to parents) live above life’s drama to make a powerful difference in the world.

Tell us about yourself

I am a mentor turned social entrepreneur who was inspired to launch my company after my experience working with youth in an afterschool program. I would volunteer to facilitate workshops and training, and someone asked me to come to speak with the students at their school. After receiving more requests, I realized it was time to become official and develop a curriculum.

I am motivated by possibility. I believe that investing in young people is a true investment in our future. Helping youth realize their power is truly rewarding.

What's your biggest accomplishment as a business owner?

I believe my biggest accomplishment has been the partnerships Empowered Flower Girl has been able to build over the years. It’s been a journey being a solopreneur. But the difference has been in the connections I’ve made. When you’re making a positive difference and sincere about creating change, the support flows… often from the least expected places and during the least expected times.

What's one of the hardest things that come with being a business owner?

Being a business owner is rewarding, but it is hard work. You have to work when you’re profitable and when you’re not. You may spend hours upon hours – investing your time and treasure – and still fall short of your goals. But you have to keep pushing through it all.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research – Before starting a business, it’s important to experience the industry prior to investing.
  2. Believe in yourself – It may sound cliché, but if you don’t believe in your product or service, others won’t. People can feel both positive and negative energy.
  3. Network, network, network – Relationships are vital at all stages of your business, including pre-launch.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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