Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Emma Vollrath, Founder, and CEO of Emma Lou the label, located in Orange, CA, USA.
What's your business, and who are your customers?
Emma Lou is an innovative athleisure line designed to beat bloat, lessen water weight retention, and overcome lower stomach insecurities in women. As a personal trainer in both HIIT and Pilates, I have worked with so many different types of women who all wanted the same thing in regard to their mental and physical health, and that was enough to motivate me to start Emma Lou.
Tell us about yourself
As a personal trainer, there was a lot of negativity surrounding bloat and excess water weight in the lower stomach area of my clients. More than 75% of women struggle with bloating and lower stomach insecurities, so I wanted to make something that benefited us both inside and out, which is why I designed bottoms with the textile technology, which we call the Glow Band, to help us with our health and wellness (and looking good doing it doesn't hurt either). It makes me so happy when I get emails and DMs about how they not only look better but feel better in their bodies because they are wearing something that benefits them.
What's your biggest accomplishment as a business owner?
I would say one of my biggest accomplishments is that I have the ability to figure things out and push past any adversity in order to get to where I need to go. As an entrepreneur, nothing comes easy, so when you can think about your end goal while doing all the tough work, it's really rewarding. Having a great customer base is also really rewarding because, in the end, they are the ones you are doing it for a while, pushing a great product!
What's one of the hardest things that come with being a business owner?
It can be pretty lonely and isolating, especially when you are starting out. You want everything to thrive right out of the gate, but it's honestly the fun part once you get around to the other side. Just remember that ultimately you are the one in control of your own progress, and don't compare yourself to someone else in the same industry.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Start with something you LOVE (no matter how niche it may seem- there's an audience), and it doesn't have to be complicated. The next thing I would say is to have fun with it! Business can be really stressful and scary, but try and remember to take things lightly; we are all trying our best. Lastly, utilize your community. You have a lot of resources at your fingertips that you don't even realize until you ask. Be clear with your message, and people will respond.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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