Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Emma Day, Owner of Black Spruce Herbals, located in Duluth, MN, USA.

What's your business, and who are your customers?

I am a community herbalist and radical birth keeper who provides herbal consultations, hand-crafted medicine, and holistic education to help my community thrive. I work with women to create vitality and wellness throughout the birthing year, from preconception to postpartum.

Tell us about yourself

When I was younger, I became very interested in the idea and archetype of the wise woman. I wanted to be one, of course, and in my mind, this meant: a medicine woman and midwife in service to her community, both human and more-than-human. I have been walking the plant path - growing and wild-crafting medicines, seeing clients, teaching classes, and always learning and deepening my knowledge for the past 13 years. The incredibly transformative initiation that was the birth of my daughter - beginning with conception and "ending" with postpartum - lit a fire of remembrance in me.

I was reminded that I had always known that birth work was an integral part of the wise woman's path. So, heeding the call, I enrolled in and graduated from the Radical Birth Keeper School with the intention of weaving together my many years of plant wisdom and love with a passion for serving mothers and families through the ceremony that is birth.

What's your biggest accomplishment as a business owner?

Witnessing the profound healing and self-reclamation that happens when we remember how to heal our bodies and birth our babies naturally.

What's one of the hardest things that come with being a business owner?

Staying focused on the next step in front of you. I can be a bit of a dreamer, so it's easy to get caught up in my beautiful visions of the future, what I'm going to create next, etc. and not actually take a concrete step forward in the present moment.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find your passion, your purpose, and your fire. Let this be your guiding light.
  2. Embrace your "weird" and what makes you unique, different, and oh-so-special.
  3. Receive support. Find mentors and advocates who have walked this path before you. Learn from them as you invest in yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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