Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Emily Dallara, Founder, and Host of Web 3 and Thrive, located in Lyon, France.

What's your business, and who are your customers?

I am a go-to leadership and marketing coach and advisor in Web 3 and Tech. I provide compassionate support and understanding based on my 7 years in the space as a leader to help women working in Web 3 develop the balance and confidence needed to thrive in their careers and business.

Tell us about yourself

I've been a marketing leader, supporting women in the Web 3 and cryptocurrency industry since 2016. I'm an EMCC-accredited coach, host of Web 3 and Thrive podcast, and Board Advisor to multiple other impact projects in the space. I was also selected as one of the Top 100 'Women of The Future' in 2022. I led marketing teams for exchanges like Liquid Exchange, taking user retention from 10% to over 60%, and was Head of Product Marketing at OKX Global and AAX Global + more. I started my Podcast while I was training to be a coach, and those 2, plus my consulting business, have been more successful than I could ever have imagined!

What's your biggest accomplishment as a business owner?

Getting the podcast out of the door and getting the first 1000 downloads. Then secondly, making 6 months of a full-time CMO salary (150kusd) in 2 months for less than part-time hours.

What's one of the hardest things that come with being a business owner?

Keeping disciplined and procrastination.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Validate your idea first before wasting time and resources.
  2. Identify skill gaps you need to launch the biz and understand how to fill them, be that learning or outsourcing.
  3. Understand your strengths and lean into them.
  4. Get a coach to keep you on track, break through blockers and help you overcome various challenges. I wouldn't have been this successful without my amazing coach.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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