Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Emily Balow, a metabolic specialist, and certified fitness trainer, based in Eau Claire, WI, USA.

What's your business, and who are your customers?

In 2013 I opened a boutique gym, Dragonfly Fitness, and Training. We offer a variety of classes, including Zumba, Weight Training, HIIT, Pole Dancing, Nutrition, and Yoga. My ideal clients are women over 30. I specialize in helping women regain strength and metabolism. I created my online courses in 2022 to reach out to more women struggling with their metabolism

Tell us about yourself

It began with wanting to learn and share all aspects of nutrition and functional training. When I saw clients improve their bodies, lives, and mental states and even reduce their need for medication, I realized that I needed to continue expanding my education and clientele to help as many women as possible.

What's your biggest accomplishment as a business owner?

Staying in business, really. Small businesses struggle, especially after COVID. The fact that my doors are still open and that I've had enough support and loyal clients is a huge accomplishment.

What's one of the hardest things that come with being a business owner?

I find it difficult not to take it personally when I lose a client. Whether it's choosing a different path to fitness or giving up all together, I always question what I could have done better to help them with their journey.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Go with your passion. If it doesn't make you happy, you're doing it wrong.
  2. Someone else's route to success may not work for you.
  3. Keep on educating yourself; the world keeps changing, adjust to it.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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