Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Brand Elverston, Founder of Elverston, LLC., located in Pea Ridge, AR, USA.

What's your business, and who are your customers?

I am in the retail risk mitigation technology consulting field. My primary clients are innovative and disruptive technology firms with solutions designed to mitigate risk in retail - all while reducing friction in the shopping experience.

Tell us about yourself

I retired from Walmart corporate in 2017 to pursue my passion for changing the retail asset protection/loss prevention industry. I love finding early-stage technology firms around the globe and engaging in shaping their solution(s) to be the most effective in retail as possible. There is no shortage of need in the retail risk mitigation space.

What's your biggest accomplishment as a business owner?

Opening doors for the younger generations and helping them realize their talents and broader skills. This passion goes beyond business - it's a lifelong desire to pay it forward.

What's one of the hardest things that come with being a business owner?

I've yet to find anything I'd classify as "hard." This has been a dream journey, and it continues.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define and cultivate your genuine network. Just because you worked with company "X" for years doesn't guarantee future success. Remember, your reputation precedes you.
  2. Engage where others are shy. Get comfortable exploring. Don't let your past successes constrain and define your future. You will discover countless new talents along the way. Remain open-minded.
  3. Obsess integrity in everything you do. A reputation takes years to build and seconds to destroy.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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