Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Brittany Raines, Founder of Elk Haven Herbals, located in Charlotte, NC, USA.
What's your business, and who are your customers?
We are a niche-based herbal remedy company. We specialize in small-batch, unique solutions to common problems. Our primary customers are new mothers and health-conscious individuals who have decided to try new solutions.
Tell us about yourself
We started our business as a new family of 3. We were looking for answers to problems we had, i.e., long-term skin fungus and trouble with lactation. My partner, who is a biologist, formulated the products, and I took them from there to grow them into the thriving business we have today.
What's your biggest accomplishment as a business owner?
After about a year in business, one of our frequent customers asked for a modification on our best-selling product, Boob Food. She asked if we could remove the Fenugreek, as she had already tried that without success. We began making her a special tincture of our homegrown, organic Torbangun. Through conversations with her, we discovered the product was wildly effective. It has now taken over as our best-seller, Boob Food Too!
What's one of the hardest things that comes with being a business owner?
As a naturally creative person learning to manage the 'business' side of the business has been an uphill battle. It is incredibly satisfying to reflect on how much I've learned over the years purely through necessity.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Just get started! We started our business with less than a $400 investment. I've seen so many companies over-invest initially without having a market hold. If your idea is solid, the rest will come. My first website was so basic I couldn't believe anyone would consider purchasing from it. But they needed what we had to offer!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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